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Revenue Management in Manufacturing: State of the Art, Application and Profit Impact in the Process Industry Sented by Daniel

Download Revenue Management in Manufacturing: State of the Art, Application and Profit Impact in the Process Industry free book as pdf format

Revenue Management in Manufacturing: State of the Art, Application and Profit Impact in the Process Industry

This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is.

Book year:

Book pages: 152

ISBN: 3319807595

Book language: en

File size: 5.27 MB

File type: pdf

Published: 19 August 2019 - 19:00