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Marketing Analytics Roadmap: Methods, Metrics, and Tools

Jerry Rackley is Chief Analyst for Demand Metric, a marketing research and advisory firm, where he leads the company's research efforts. His recent studies have covered topics such as: marketing analytics, social media analytics, sales & marketing alignment, online advertising, email marketing, sales enablement, employee engagement, and digital marketing.

Rider
Rider Sented by Michael

When Kane Rider's partner is murdered, he has no time to grieve.

Allusions and Illusions
Allusions and Illusions Sented by Shon

Allusions and Illusions: A Collection of Plays, Short Fiction, Fragmented Memoirs, Poems and Songs is a compilation of plays that allude to other literature, plays, movies, and spiritual, philosophical, and scientific concepts, leaders, and figures.

Innovation Processes in Agro-Ecological Transitions in Developing Countries

This book investigates the interactions between different shifts in innovation models. It underlines ecological conditions and production intensification in the agriculture sector. In total six innovation processes were analyzed in different countries such as Burkina Faso, Cameroon, Haiti, Madagascar and Senegal. The similarities between these case studies are that they all demonstrate that sustainable and sufficient network between actors of the innovation are particularly useful for the development of agricultural innovation systems. The different papers demonstrate that there is a need for more commitment of public policy in innovation processes.

Form 990: Exploring the Form's Complex Schedules (AICPA)

Mastery of the current Form 990 beyond its Core Form pages requires an understanding of the Form's transparency demands relating to multiple complex issues, including: Transactions with certain insiders, expanded disclosure of highly-comp'd individuals' calendar year compensation, identifying and reporting in the presence of, "related organizations," nuances of the two "public support tests", undertaking of foreign operations, and more. This CPE course covers the most advanced tax and nonprofit issues related to Form 990's Schedules. You will not only gain an understanding of the tax and practical points necessary to complete Schedules A, C, F, J, K, L, N, and R of the current Form 990, but you will also be advised as to how to communicate with exempt clients on each of these Schedules' unique demands.

Frequent Frauds Found in Governments and Not-for-Profits (AICPA)

Recognizing fraudulent or deceptive practices is not always easy. What common frauds occur in governments and not-for-profits and how can they be avoided? Illustrating common frauds that make headlines and damage the reputations of government and not-for-profit entities, this CPE course will allow you to sharpen your forensic skills and uncover and avoid fraudulent activities. This course provides an informative case study approach to real world situations. Learning Objectives This course will prepare you to do the following: Determine how interim fraudulent reporting may affect planned reliance on internal controls and any related audit procedures. Identify how personnel policies and procedures can be circumvented and lead to possible fraud or abuse. Apply potential ways to follow up on noted indications of fraud, abuse, and weaknesses in internal control. Determine how management override of internal controls can lead to possible fraud. Analyze how bribes and kickbacks may occur. Identify how donated assets and capital assets in general might be misappropriated.

Tectonic Shifts in Financial Markets: People, Policies, and Institutions

In this wide-ranging book, Wall Street legend Henry Kaufman recounts the events surrounding the catastrophic collapse of Lehman Brothers from his then vantage point on the board. He explains how, ironically, the Federal Reserve’s shortcomings contributed to its growing power. And he argues that Dodd-Frank – by sanctioning rather than truly addressing the too‐big‐to‐fail dilemma – squandered a rare opportunity for essential reform. Whether sparring in print with Citicorp’s mercurial Walter Wriston, consulting with British Prime Minister Margaret Thatcher, spurning a deal with junk bond king Michael Milken, or reflecting on his long-time friend Paul Volcker, Kaufman brings readers inside post-war Wall Street. Looking ahead, he dissects major national and global trends and the likely future of credit markets, financial institutions, and leading economies. As we search for bearings in the wake of the 2008 financial debacle, Henry Kaufman offers sage and penetrating analysis of today’s superheated and – he argues – still‐fragile financial world.

Lost in the Transit Desert: Race, Transit Access, and Suburban Form (Routledge Research in Planning and Urban Design)

Increased redevelopment, the dismantling of public housing, and increasing housing costs are forcing a shift in migration of lower income and transit dependent populations to the suburbs. These suburbs are often missing basic transportation, and strategies to address this are lacking. This absence of public transit creates barriers to viable employment and accessibility to cultural networks, and plays a role in increasing social inequality. This book investigates how housing and transport policy have played their role in creating these "Transit Deserts," and what impact race has upon those likely to be affected. Diane Jones Allen uses research from New Orleans, Baltimore, and Chicago to explore the forces at work in these situations, as well as proposing potential solutions. Mapping, interviews, photographs, and narratives all come together to highlight the inequities and challenges in Transit Deserts, where a lack of access can make all journeys, such as to jobs, stores, or relatives, much more difficult. Alternatives to public transit abound, from traditional methods such as biking and carpooling to more culturally specific tactics, and are examined comprehensively. This is valuable reading for students and researchers interested in transport planning, urban planning, city infrastructure, and transport geography.

Equity Markets in India: Returns, Risk and Price Multiples (India Studies in Business and Economics)

Discusses the interplay between the risk and returns of Indian equity investment Includes expected corporate and market returns in the Indian stock market Provides a comprehensive overview of equity returns, risk and price multiples in India Assesses the level of market efficiency in India during the period of the study, using the 'rational bubbles' methodology The book presents a comprehensive view of the Indian equity markets over the past two decades (1994-2014). Equity markets constitute the most important segment of stock exchanges; in fact, the status of equity returns is, by and large, considered as a barometer of the state of a country's economy. Returns earned by the equity investors on their funds invested in equity markets have become a decisive factor in the growth of such markets. In this context, the book discusses all the major aspects of equity returns and also conducts a dis-aggregative analysis based on underlying factors like age, size, ownership structure, industry affiliation/sector, among others, to explain the factors affecting returns and risk. While on the one hand the study ascertains the market rates of return (earned) on equities from the investors' perspective (by including both the capital gains and the dividend income), it also shows how to compute the rates of returns on equities from the corporate perspective (that is, rate of return earned on equity funds). It further assesses the required/expected rate of return and examines the volatility in stock returns, with a focus on its behaviour during the period of the study. It deepens investors' understanding of equity investment, helping them to make more-informed investments. While of interest to the investor community, this book also contributes significantly to the existing literature on market returns and is a valuable reference resource for academics, researchers and market participants, financial institutions and other intermediaries, regulators and policy makers.

The Money Changers: Currency Reform from Aristotle to E-Cash

Since money was invented, there has been a debate about better ways of creating it and better rules to govern how it works - until the last generation, when it began to seem that the money system had been handed down by God and remained unchanged ever since. But the last few years have seen an increasingly powerful resurgence of interest in changing the system fundamentally, and bringing the monetary trends that affect all our lives under our control. Few realize that the debate has roots and a tradition, covering mainstream economists like Keynes and Hayek, statesmen like Lincoln, entrepreneurs like Ford and Soros, as well as the imaginative mavericks behind local currencies and e-money. This volume collects together some of their most influential writings to provide a handbook on a vital train of ideas, and a guide to a debate on changing money that is becoming increasingly important.

Bringing Government into the 21st Century: The Korean Digital Governance Experience (Directions in Development)

This volume―a collaborative work between the World Bank’s Global Governance Practice and a team of researchers working with the Korean Development Institute―is dedicated to the proposition that there is much that can be learned from a careful and nuanced assessment of Korea’s experience with e-governance. It seeks to draw lessons both from the large reservoir of experience as to what has worked, as well as the more limited and isolated examples of what has not. In particular, it seeks to achieve two objectives. The first is to accurately understand, capture and distill the key dimensions of Korea’s e-governance experience so that it can be properly understood and appreciated. Towards this end, some of the world’s leading experts on Korea’s e-governance experience have been engaged in its preparation, and their conclusions have been carefully vetted and reviewed by other leading scholars of the role of IT systems within government. The goal is to avoid flip generalizations or characterizations, such as 'political will is important' or 'it is important to embed e-governance within a broader strategy to develop a domestic IT industry,' but to truly understand the complex interplay between differing political, economic and bureaucratic interests and how they shaped decisions about developing the technological and human infrastructure that would support Korea’s successful thrust to be the world’s leading nation in this area. The second is to ponder the lessons learned and what did and did not work from Korea’s experience for other developing countries seeking to strengthen the role of information technology within their public sectors.

Water Resources of Jordan: Political, Social and Economic Implications of Scarce Water Resources (World Water Resources)

This book gives a detailed account of the scarce water resources of Jordan, with a focus on their quantities, quality, and use for different sectors. It details the political, social, and economic dimensions of the scarce water resources along with their implications on Jordan's cooperation with its neighbors. The book includes implemented projects of dams, canals, water supply networks, waste water treatment, and more. It gives an overview of which projects have been successful and which have failed to achieve their purposes and why. Shared water with other countries and their developmental implications to the water sector are discussed and future water supply projects, such as the Red Sea-Dead Sea conduit project, are elaborated on. The book also touches upon the waves of refugees and their impact on the water sector and water strategies in Jordan.

On Combinatorial Optimization and Mechanism Design Problems Arising at Container Ports (Produktion und Logistik)

Sebastian Meiswinkel studies optimization problems that arise at container ports from a classic optimization as well as from a mechanism design point of view. The first part of this dissertation is focused on scheduling problems with selfish job owners that have private information about their characteristics. Afterwards the transportations of containers between the quay and a storage area is considered. Variants of this problem are analyzed for utilization of reach stackers and straddle carriers.

A Guidebook for Today's Asian Investor

This book is the first to directly address Asia's new rich with an easy-to-follow guide to investment and the world of global finance. There are currently approximately 15 million high net worth households in the world today, a number that is growing by 900,000 new millionaires in the world each year. Many of the Asian new rich, however, lack even basic information about investment strategies and how to put their wealth to work. With rich experience in the private sector, Bruce Von Cannon makes it seem easy in this enjoyable and readable new book. Keywords Finance, Personal Wealth, Asset Management, Asia, Pacific, New Wealth Investment

American Tianxia Chinese Money, American Power, and the End of History

After a meteoric rise, China's once inexorable growth has come to a screeching halt. With it ends China's dream of establishing a new tianxia ('harmonious order') in Asia with China at its centre. Salvatore Babones provides an up-to-date assessment of China's economic problems and how they are undermining China's challenge to the Western-dominated world order. As China's neighbours and many of its own most talented people look to the United States to ensure their security and prosperity, global power is slowly but surely consolidating in a twenty-first century American Tianxia. A closely argued antidote to defeatist accounts of Western decline, this book tells the story of how liberal individualism has become the leitmotif of the American Tianxia, an emerging world-system in which people of all nationalities seek a share in the economic, cultural, and political system that is America writ large.

Intergovernmental Fiscal Relations in Central and Eastern Europe A Sourcebook and Reference Guide

Produced by the Urban Institute for the United States Agency for International Development (USAID) and the World Bank Institute, the sourcebook gives access to a wealth of knowledge and information on intergovernmental finance issues in Central and Eastern Europe by providing electronic links to a large number of documents included on a CD-ROM. The documents discuss basic concepts and principles, and describe the evolution of intergovernmental finance in the countries of the region, which include: Albania, Bulgaria, Czech Republic, Hungary, Latvia, Macedonia, Poland, and Romania. The printed sourcebook, which is also on the CD-ROM, serves as a roadmap to help the reader explore the documents and locate relevant materials. Intergovernmental Fiscal Relations in Central and Eastern Europe is especially useful for policy analysts and trainers interested in promoting an understanding of those issues in their countries. The sourcebook also provides direct electronic links to relevant training and educational materials, also included on the CD-ROM.

A Guidebook for Todays Asian Investor

This book is the first to directly address Asia's new rich with an easy-to-follow guide to investment and the world of global finance. There are currently approximately 15 million high net worth households in the world today, a number that is growing by 900,000 new millionaires in the world each year. Many of the Asian new rich, however, lack even basic information about investment strategies and how to put their wealth to work. With rich experience in the private sector, Bruce Von Cannon makes it seem easy in this enjoyable and readable new book. Keywords Finance, Personal Wealth, Asset Management, Asia, Pacific, New Wealth Investment

The Ocean in a Drop Singapore The Next Fifty Years

The IPS-Nathan Lectures series was launched by the Institute of Policy Studies (IPS) in 2014. It is part of the S R Nathan Fellowship for the Study of Singapore. The Fellowship was set up to fund further research into public policy, with the S R Nathan Fellow, who is appointed annually, delivering between four and six lectures each year. These lectures aim to advance public understanding and discussion of issues of critical national interest. Ho Kwon Ping was the 2014/15 S R Nathan Fellow for the Study of Singapore. This book contains the five IPS-Nathan Lectures he gave between October 2014 and April 2015, as well as highlights of the accompanying dialogue with the audience. In his lectures, Ho looks forward to the next 50 years, offering innovative ideas and robust views on how governance and key institutions can evolve to ensure the sustainable continuation of Singapore the "improbable nation". This book illuminates Ho's vision of a cohesively diverse Singapore lasting beyond the lifespan of his generation, and aims to get the young to ponder and discuss the kind of home, and future, they wish for.

Designing Adult Services
Designing Adult Services Sented by Musa

Focusing on adult patrons ages 19 through senior citizens, this book explains how libraries can best serve this busy portion of their community's population at different life stages and foster experiences that are "worth the trip"-whether actual or virtual. Helps librarians make their libraries the go-to places in the community for both information and recreation Enables librarians to accurately analyze the demographics of their communities and identify the services needed Offers simple suggestions to help librarians with limited resources provide age-appropriate services Describes information and resources most likely needed during each life stage, making it easier to target the audience for both programming and publicity About the Author Ann Roberts is a reference librarian at the United State Patent and Trademark Office, Public Search Facility. She has worked in public, academic, and government libraries, as well as with historical collections.

American Tianxia Chinese Money, American Power, and the End of History

After a meteoric rise, China's once inexorable growth has come to a screeching halt. With it ends China's dream of establishing a new tianxia ('harmonious order') in Asia with China at its centre. Salvatore Babones provides an up-to-date assessment of China's economic problems and how they are undermining China's challenge to the Western-dominated world order. As China's neighbours and many of its own most talented people look to the United States to ensure their security and prosperity, global power is slowly but surely consolidating in a twenty-first century American Tianxia. A closely argued antidote to defeatist accounts of Western decline, this book tells the story of how liberal individualism has become the leitmotif of the American Tianxia, an emerging world-system in which people of all nationalities seek a share in the economic, cultural, and political system that is America writ large.

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