This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way.
This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way.
A Handbook of Environmental Management presents a range of case studies that demonstrate the complementary application of different social science techniques in combination with ecology-based management thinking to the natural environment.
A Guide to Training and Managing the Best Data Scientists About the Book
"Messrs. Gow and Kells have made an invaluable contribution, writing in an amused tone that nevertheless acknowledges the firms' immense power and the seriousness of their neglect of traditional responsibilities. 'The Big Four' will appeal to all those interested in the future of the profession--and of capitalism itself."--Jane Gleeson-White, Wall Street Journal
The Fourteenth Edition of the award-winning Organizations: Behavior, Structure, Processes is based on the idea that managing people, structure, and processes in organizations is a challenging, compelling, and crucial set of tasks.
Detailing methods for preparing organizations for disasters, this book discusses not only tried and true tactics, but also areas often overlooked during the reactive and post-disaster phases. The authors address special considerations important in planning for disaster management, from chemical spills, floods, aircraft crashes, and terrorist attacks to catastrophic events. They cover all aspects of disaster preparedness from assessing the risk prior to a disaster to the legal ramifications following one. The book includes how-tos for dealing with the media and protecting an organization’s assets and furnishes OSHA and FEMA regulations, charts, and sample programs and audits.
A FranklinCovey executive’s “raw and real” guide to avoiding and overcoming mistakes to become a more effective leader (Daniel H. Pink).
The follow-up to the bestselling Tomorrow's HR Management (978-0-471-19714-0), this book presents an international panel of expert contributors who offer their views on the state of HR and what to expect in the future.
Principles of Contemporary Corporate Governance, Second Edition, provides a concise presentation of vital topics and emerging themes in corporate governance within the private sector, while maintaining the key elements of the successful first edition.
Here's what five project management instructors at the University of California-Irvine have said about Project Procurement Management: Quentin's book provides invaluable guidance for project managers seeking to ensure that vendors/sellers will perform as required.
The Fifth Edition of Hotel Front Office Management is one of the leading texts in addressing the demands for instructing future leaders of the hotel industry.
One of the most influential books ever written on the development of project management, The Handbook of Project-Based Management has been completely revised for a new generation of students and practitioners. The Third Edition now features a major change in focus from delivering corporate objectives to achieving strategic change, including embedding corporate change after a project is completed.
The Principles of Project Finance reviews the technique of project finance. It explores, step-by-step, the key ingredients of the concept.
Leading Organizational Learning brings together today’s top thinkers in organizational learning―including Jon Katzenbach, Margaret J. Wheatley, Dave Ulrich, Calhoun W. Wick, Beverly Kaye, and other thought and industry leaders.
The first edition published in 2010. The response was encouraging and many people appreciated a book that was dedicated to quality management in construction projects.
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.
Credit Risk Management: Basic Concepts is the first book of a series of three with the objective of providing an overview of all aspects, steps, and issues that should be considered when undertaking credit risk management, including the Basel II Capital Accord, which all major banks must comply with in 2008.
In order to effectively employ portfolio strategies that can control interest rate risk and/or enhance returns, you must understand the forces that drive bond markets, as well as the valuation and risk management practices of these complex securities. In Advanced Bond Portfolio Management, Frank Fabozzi, Lionel Martellini, and Philippe Priaulet have brought together more than thirty experienced bond market professionals to help you do just that.
Take a more active role in strategic asset allocation Goals-Based Wealth Management is a manual for protecting and growing client wealth in a way that changes both the services and profitability of the firm. Written by a 35-year veteran of international wealth education and analysis, this informative guide explains a new approach to wealth management that allows individuals to take on a more active role in the allocation of their assets. Coverage includes a detailed examination of the goals-based approach, including what works and what needs to be revisited, and a clear, understandable model that allows advisors to help individuals to navigate complex processes. The companion website offers ancillary readings, practice management checklists, and assessments that help readers secure a deep understanding of the key ideas that make goals-based wealth management work.
Award-winning strategies to drive game changing meaningful results during the most challenging economy in decades