Marketing Analytics Roadmap: Methods, Metrics, and Tools
Jerry Rackley is Chief Analyst for Demand Metric, a marketing research and advisory firm, where he leads the company's research efforts. His recent studies have covered topics such as: marketing analytics, social media analytics, sales & marketing alignment, online advertising, email marketing, sales enablement, employee engagement, and digital marketing. This link for educational purpose only. Please remove file from your computer after familiarization.Rackley began his marketing career at IBM, and since that time has held product management, marketing, and marketing communications roles in various startup, emerging and established software companies. He is keenly interested in the culture of marketing and how companies create a competitive advantage through effective positioning. A graduate of Oklahoma State University, Rackley also serves there as an adjunct marketing faculty member in the Spears School of Business.
Book year: 2015
Book pages: 168
ISBN: 1484202600
Book language: en
File size: 2.16 MB
File type: pdf
Published: 06 June 2018 - 11:30
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