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Download Predictably Irrational: The Hidden Forces That Shape Our Decisions free book as pdf format

Predictably Irrational: The Hidden Forces That Shape Our Decisions

An upbeat cultural evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. This link for educational purpose only. Please remove file from your computer after familiarization.

"A marvelous book… thought provoking and highly entertaining." 
—Jerome Groopman, New York Times bestselling author of How Doctors Think

"Ariely not only gives us a great read; he also makes us much wiser." 
—George Akerlof, 2001 Nobel Laureate in Economics

New York Times Book Review

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

Book year:

Book pages: 294

ISBN: 006135323X

Book language: en

File size: 4.14 MB

File type: pdf

Published: 06 June 2019 - 16:00