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Download Social Customer Relationship Management: Fundamentals, Applications, Technologies free book as pdf format

Social Customer Relationship Management: Fundamentals, Applications, Technologies

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. This link for educational purpose only. Please remove file from your computer after familiarization.

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.

 

In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

Book year:

Book pages: 130

ISBN: 3030233421

Book language: en

File size: 3.71 MB

File type: pdf

Published: 13 May 2021 - 19:00