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Download The Proximity Paradox: How to Create Distance from Business as Usual and Do Something Truly Innovative free book as epub format

The Proximity Paradox: How to Create Distance from Business as Usual and Do Something Truly Innovative

The Proximity Paradox will show you how to step back from your business to focus your creativity and meet your clients’ needs “Innovative … It’s a much-needed perspective on how to escape inside-the-box thinking.” This link for educational purpose only. Please remove file from your computer after familiarization.

The Proximity Paradox will show you how to step back from your business to focus your creativity and meet your clients’ needs “Innovative … It’s a much-needed perspective on how to escape inside-the-box thinking.” ― Publishers Weekly Traditional business structures love stability and predictability. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kiirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox™ ― the belief that those who are closest to a subject are best qualified to innovate for it when, in reality, intense proximity limits creativity. Instead, people need to create distance from challenges in order to see the best way forward. May and Varricchio believe that until we can separate innovation and execution within ourselves, we will only innovate to the level at which we can execute the idea. To be effective, we need to create distance between our innovation brain and our execution brain. Unpacking ten common examples of the Proximity Paradox that affect a company’s people, processes, and industry, the authors share some practical ideas to create the distance necessary for your next great idea. An especially valuable book for creatives, and non-creatives in creative industries, but equally applicable to all businesses that depend on innovation, The Proximity Paradox encourages us to ask hard questions about how we work, how our businesses are structured, and why we routinely find our creativity at odds with what’s asked of us as executors and stewards of the bottom line.

Book year:

Book pages: 216

ISBN: 1770415327

Book language: en

File size: 1.39 MB

File type: epub

Published: 11 May 2021 - 18:00